An Innovation that Combines the Technology of USSD and SMS Services.
USSD (Unstructured Supplementary Service Data) has become one of the most effective mobile marketing tool for the interactive communication between consumer and brand across versatile purposes. The consumer can easily apply the USSD code just like calling out experience to get the promotion, participate the lucky draw with the brand or check the mobile money balance with few steps.
Ultra Code from EGG Digital is the advancement of USSD operation helping brand engage with consumer faster, easier and larger group of campaign participants.
With participation rate at over 65% of Thailand’s population, the campaign became the most successful lucky draw campaign in Thailand’s history. Within just 4 years of launching the campaign using Ultra Code, Ichitan’s sales increased 750% - from 1,000 million to 7,500 million baht, with 44% market share. By 2015, Ichitan successfully became number 1 in the green tea market.
Pepsi used Ultra Code for their lucky draw campaign (with no fee charged for participating), leading to 20% increase in sales. In the last quarter of 2014, Pepsi became 1st in the market, surpassing all the competitors holding the lucky draw campaign at the time.
Areeya used Ultra Code as a channel for customers to get privileges, such as discount coupons via mobile phones and more. Not only did this create great experiences for Areeya’s customers, but Areeya was also able to save the cost needed to invest in technical teams.
We are very keen to assist and serve your demands as well as provide support to increase your business opportunities through our services.